Advivo Business Advisors and Accountants share insights into valuing intellectual property to check if your business is on track. When a business is establishing its presence in the marketplace, protecting and managing its intellectual property is critical as it can mean the difference between success or failure. That is why it is important for…
Clinton Priddle, Director from Kings Patent & Trade Marks Attorneys explains the important factors for businesses to understand about patents Australia has long been known as a country of innovators. We have punched well above our weight in innovation and have changed the world through many of our creations, including the electronic pacemaker, the…
Zachary Pagliano, Associate at Redchip Lawyers gives insight into why a business or domain name isn’t a trade mark Despite what many people think when starting up a company, the simple act of registering a business, company or domain name does not provide any proprietary rights. Only a registered trade mark can provide that…
Outsource2Us explains the important factors to consider when designing and protecting a trademarkable logo. Why trademarking your logo is so important? Your logo is a large part of your brand and corporate identity. It distinguishes your business from its competitors. If you are unsure whether you need to trademark your logo ask yourself, do…
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