Outsource2Us: Why Marketing Is More Important Than Ever
With the current status of the world, changes in job-keeper and Government support and the closing down of some businesses (hence potentially some of your customers), now is the most important time to drive your marketing and get your brand out there.
Whilst the way your business operates day to day may have changed dramatically, the fundamentals of business development and marketing have not. In fact, marketing is even more important now, than ever before. If you don’t ensure that your business is actively engaging your target market your competitors will do so first.
3 Ways to Powerup your Business Now:
Consider New Target Markets
Different audiences demand different marketing techniques, and it’s important to remain aware of the latest tools in digital marketing. The fact is, some businesses have ground to halt in 2020 but others have thrived. If you have lost some customers, think about which target markets you could expand into.
Something to consider when attracting a new target market is content writing. Understanding your customers and developing great content on your website, matched to your current and new target markets is so important. This allows you to offer something of value in exchange for their information, which can ultimately be captured in an online digital form creating a lead for follow up.
With good analytics you can learn about your new prospects based upon their activity on your website. Analytics deliver a wealth of insight including, what content received the most engagement, who read which articles and for how long. This results in invaluable information about your target market and where to focus your efforts moving forward.
Get Selling Online
As we are all aware, people are spending a lot more time online, stuck at home in quarantine or just working from home all day. In this final quarter of 2020, people will do more online purchasing than ever before. So, you need to get your brand in front of them, and you need to do it now.
If you’re in any sort of retail business, with Christmas approaching, salesforce research shows that 50% of all seasonal retail revenue will be completed by December 3rd! So, invest in an ecommerce function on your website, or at least start listing your products and services on Google Shopping, Instagram Mini-stores, or another third-party shoppable site.
With online sales, search engine optimisation is essential in order to boost your website’s visibility online, allowing you to stay ahead of the competition. You need someone who knows what they’re doing with SEO, it has to be integrated into your overall strategy.
Digital Advertising – you need to truly stand out with relevant, fun, and engaging content.
When it comes to online advertising, you’re up against more competition than ever before. Your content and graphics need to be engaging and relevant to your audience. Your digital ad is only useful if someone clicks on it, goes to your website and sends you an enquiry.
Track and monitor with Google Analytics, Google Tag Manager, heat mapping and other online tools. Make sure that you’re tracking all traffic and leads from your social media, email campaigns and other sources through your website; it’s critical to get a good handle on:
- Which sources and campaigns are driving good leads?
- Which sources and campaigns are driving junk leads?
- And track your calls from Google too.
You need to know where to spend your hard-earned dollars and ensure you get good return on your investment.
If you would like to explore the best way to build your business, Outsource2us are offering Advivo clients a free Zoom based marketing brainstorm. Call Jane Toohey on 0411548549 to discuss a good time or email her on janetoohey@outsourcetous.com.au
