Value of Intellectual Property - Brands, Patents, & Trademarks
Do you have a brand, a patent or a trademark? Is it protected, defendable or does it have any value? What is the difference between a brand and a trademark? I have invented this great technology that will make me a fortune unless someone else copies it, how do I protect it and what is it worth if I want to sell it?
All very important questions could significantly impact your business and your future wealth. Join Advivo and our panel of experts as we shed some light on these and other important aspects of correctly developing protecting and valuing your intellectual property (IP). Unfortunately, we all too often see people approach intellectual property in the wrong way and devalue it, which in many cases costs a fortune to fix up later, or they can’t sell it for what it should be worth due to past errors in managing the IP.
For many businesses, their intellectual property is their most important asset, but too often we see these intangible assets set up incorrectly or fail to be protected. What would it mean to your business if someone else used or registered their business using your business name or one very similar to yours, even though you used the name first? It would be a costly exercise to contend with them and effectively, you risk losing ownership of your own name and loss of income! What if your key employees set up in competition against you and took all your trade secrets including your secret “43 herbs & spices” with them, how would that impact on your business?
Join us for our first event of 2021 and our panel of experts as they share unique insights on how to correctly develop and position your brand and business, and protect your competitive advantage at the same time. They will also discuss how to approach branding, intellectual property, trademarks, patents and valuations for your business.
It’s about managing business risk in those very early stages when people tend to make some drastic mistakes. Those mistakes happen because people don’t think to consult an accountant, lawyer, trademark professional, patent attorney or marketing professional at the beginning or in the right order.
When: Wednesday 24th February 2021
Time: 5.45pm for a 6pm start – 8.00pm
Where: Ovolo Inchcolm, Charleston Room, 73 Wickham Terrace, Spring Hill
We welcome the following industry experts to our event:
- Zach Pagliano, Associate, Redchip Lawyers
- Clinton Priddle, Patents & Trademark Attorneys, Kings Patents & Trademark Attorneys
- Jane Toohey, Director, Outsource2Us
There will be an opportunity for networking after the panel discussion.
This is a free event, but space is limited. To secure your place, please register here.