Each year, the Ekka brings the country and city together for one of Queensland’s most loved traditions.
For many people, it is a time for showbags, rides, strawberry sundaes and a day out with family. But at its heart, the Ekka has always been a celebration of agriculture and the people who help put food, fibre and produce on our tables. In 2026, the Royal Queensland Show runs from 8 to 16 August, with Ekka Beef Week beginning on 3 August and showcasing Australian beef genetics and the achievements of the beef industry.
It is a timely reminder of the essential role primary producers play in our economy, our communities and our everyday lives.
More than what we see at the supermarket
When we pick up milk, bread, fruit, vegetables, meat, eggs, cotton products or pantry staples, it is easy to forget the work that happens long before those items reach our homes.
Behind every product is a chain of people, decisions and risks. Farmers manage weather, water, labour, machinery, biosecurity, input costs, transport, changing markets and long production cycles. They often make decisions months or years before they see the financial result.
Australian agriculture continues to make a significant contribution nationally. ABARES reported that around 71% of Australia’s agricultural production was exported by volume over the three years to 2024-25, with agricultural, fisheries and forestry exports valued at $75.8 billion in 2024-25.
A sector that continues to carry pressure
Primary producers are also operating in a challenging environment.
ABARES’ June 2026 Agricultural Commodities Report notes that seasonal conditions continue to influence production decisions, while input costs remain a source of uncertainty. The gross value of agricultural production is forecast to fall to $98.3 billion in 2026-27, with agricultural export value forecast to fall to $74.8 billion.
These figures still represent a major contribution to Australia, but they also show the pressure producers face. Lower production values, higher input costs, uncertain weather and changing global conditions can all affect profitability and cash flow.
For farming families, these are not abstract economic issues. They affect planting decisions, stock management, staffing, equipment purchases, succession planning and the long-term sustainability of the business.
Business owners, innovators and community leaders
It is important to recognise primary producers not only as farmers, but as business owners.
Modern agriculture requires financial discipline, planning, risk management and adaptability. Many producers are early adopters of technology, using data, machinery, genetics, water systems, sustainable practices and new processes to improve productivity and resilience.
They are also deeply connected to regional communities. Farms and agribusinesses support local employment, local suppliers, schools, sporting clubs, regional events and community organisations. When primary producers do well, the benefits often flow well beyond the farm gate.
A moment to say thank you
Ekka season gives Queenslanders a chance to reconnect with the people and industries that help sustain us.
It is a reminder that agriculture is not separate from city life. It is part of it. It supports what we eat, what we wear, what we export and how many regional communities continue to thrive.
This August, we want to acknowledge the farmers, graziers, growers, producers and agricultural businesses who continue to work through uncertainty, adapt to change and contribute so much to Australia.
