End-to-end solution for rapid, risk-averse commercialisation and growth opportunities

Are you ready to make innovation your new competitive advantage and take your business to the next level?

The journey to commercialisation presents challenges and barriers from day one, particularly where an existing business requires daily focus. We understand this and are there with you at every step; to guide and manage the process, assemble the right expertise and to give your project the greatest probability of success without losing sight of your core business.

1. Immersion

We get to know your business intimately by immersing ourselves in your business to understand your vision and business objectives, challenges and opportunities. This stage culminates in an initial viability assessment report and discussion.

2. Discovery and Testing

Using data analytics we examine the market and its most influential drivers, and using a science based methodology uncover the highest potential whitespace opportunities not being serviced by your competitors. These are tested and validated before moving forward.

3. Business Modeling and Commercial Viability

With an opportunity identified, one of the most important decisions of commercialisation takes place – the selection of the business model that provides conditions for success and aligns with your corporate vision and objectives. Once this decision is made it is further tested and validated. Determining the commercial viability of your opportunity is also critical at this stage. Presented as a business case, we outline the market opportunity, the business plan, required services, skills, products, budget and investment needed, along with the risks, allowing your board to make an informed decision.

4. Project Design and Build

Depending on your project this stage can require the engagement of a variety of Advivo ICP’s trusted subject experts. Whether engaging technology, industrial design, product sourcing, production, legal counsel, corporate structuring and branding or marketing, lean start-up principles are used for iterative testing and validation throughout the entire design and build process.

5. Pre-commercialisation

While pre-commercialisation can take many paths depending on the project design, there are four key vectors that often progress in parallel; product design and testing, market research, distribution design and intellectual property. Advivo ICP project management continues to assist by identifying Key Performance Indicators (KPIs) and criteria for success, and connecting you with the suppliers, distributors and potential funders that align to the needs of your project.

6. Go-to-market and Launch

Using data analytics we examine the market and its most influential drivers, and using a science based methodology uncover the highest potential whitespace opportunities not being serviced by your competitors. These are tested and validated before moving forward.

Are you ready to make innovation your new competitive advantage and take your business to the next level?

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